About Ailera


Vibrant, Contemporary Hamam Towels 

Ailera derives its name from the turkish word for "family".

The company was founded by Paul Ashford following an extended career in buying/sourcing management for Spain's premier department store group El Corte Inglés SA.  A significant portion of this time was spent establishing and developing the company's regional office in Istanbul.

During this period Paul gained extensive experience of Turkish textile manufacturing and formed successful partnerships with a network of suppliers and partner organisations.  

Ailera works directly with highly skilled producers in Turkey, a source of some of the best cotton in the world. We combine our design input with both traditional hamam towel manufacturing and state of the art weaving to create beautiful, high-quality towel ranges each with a contemporary twist.  

Ailera's products are distributed via a growing network of UK and overseas stockists. We also exhibit at several Exhibitions throughout the year. If you are interested in stocking our products, please complete this enquiry form and we will be in touch shortly.